If someone was able to travel back in time and tell me 10 years ago that email would still be fundamental to how we communicate today, I probably would have dropped everything I was doing and started working on inventing a holographic communicator HoloLens.
Lame jokes aside.. email has helped me close more deals and has generated more revenue for my businesses than any other source (by a long shot) and I don’t see that changing any time soon.
Many of us send dozens of emails a day without giving much thought to the overall effectiveness or how we can optimize what we send to achieve even better results.
When something works, we quickly move on without thinking about how to take that small win and use it to create much more consistent wins.
The marketer in me is never satisfied when something just works. I need to understand exactly why it’s working – because you can optimize and improve almost anything.
Continue reading Inbox Hero: How I Write Hypnotizing Emails That Convert Like Crazy
Well, it’s happened. Startups have gone mainstream.
Ali G may have pioneered the startup pitch on TV with the Ice Cream Glove a decade ago but these days TV shows that glorify building your own product or starting a company are now dominating the ratings and seem to be just about everywhere.
What most people don’t realize though is that the barrier to entry for creating a successful product is deceptively low.
What I mean by this is that it’s extremely easy to start something but not so easy to build something that’s successful.
Continue reading Success: Transforming a Boring Job into a Billion Dollar Business
The majority of startups don’t fail because of bad ideas.
They fail because of unnecessary assumptions, poor execution, and the failure to validate a hypothesis early.
Many people have written about the art of developing Minimal Viable Product. Does it really warrant ANOTHER blog post from another guy that wants to pretend he actually knows something about startups?
This is one of the rare topics that can never have enough written about it. It’s a mentality that I believe every entrepreneur should focus on mastering – and inherently it’s extremely difficult to master simply because it’s human nature to complicate things.
Continue reading How To Build a Minimal Viable Product That Actually Works
Belief is a powerful biological weapon of disruption.
It has initiated the rise of religions, contributed to the fall of empires, taken humanity to the moon and back, and can completely change how we perceive the world around us.
The enormous role that this somewhat mystical force plays in the success of a new product or business cannot be overstated.
One of the biggest misconceptions about entrepreneurship is that you need to have a crazy high risk tolerance or be oblivious to the almost impossible odds of success.
Most successful entrepreneurs are aware that the deck is almost always stacked in the house’s favor. However, by using belief as a catalyst, they are able to produce the cards needed to win (breakthrough ideas, talent, money) – seemingly at random.
Except the results are not random – and the powerful effect that belief has on those involved with the project essentially allows you to count cards by altering your perception of reality. Continue reading Bending Reality: The Strange Connection Between Breakthroughs and Belief
Did you know that 80% of new email subscribers who confirm their subscription do so in the first five minutes?
If you have a newsletter or mailing list and are not working to improve the confirmation rate you may be missing out on hundreds or even thousands of potential subscribers each year.
Today I want to show you a simple trick I used to dramatically increase my confirmation rate, which effectively increased the overall sign up rate of my mailing list by almost 20%.
At the current rate my list is growing, this could amount to an additional 7,200 subscribers over the next six months!
Continue reading Confirmed: How One Crazy Image Increased My Newsletter Sign Up Rate By Almost 20%
Starting a business is like attempting to climb up a mountain during a hurricane. It’s not a question of if you will feel frustrated, tired, and burnt out, but when.
Your only option is to keep climbing – because if you stop there is zero chance you’ll make it to the top.
To keep you motivated during your ascent, I’ve assembled a massive list of epic and inspiring quotes about business and entrepreneurship.
If you want to stay motivated, you can follow me on Twitter where I post many of these great quotes throughout the week.
Continue reading Motivation: 121 Epic Business Quotes To Inspire Your Success
Quick Note: It’s hard to believe it has only been three weeks since I launched Startup Workout. Being featured on Lifehacker, Reddit and a dozen or so other places is amazing and completely inspiring. I just wanted to say thank you to everyone who has supported the site and made the launch so successful – you rock!
It’s easy to think of the internet as a mystical place completely detached from reality. Abstract concepts like links, search rankings, and social media profiles would be hard to explain to someone who traveled in time from the 1800s to 2013.
I’ve found that sometimes by letting these abstract elements go, and focusing on the most basic of interactions, it is possible to build a much better foundation for your business online.
Continue reading Zero To Hero: How I Got 50+ Powerful Bloggers To Share My Content
When I started my first business in college I was working crazy long hours, without much concern for my overall productivity. This wasn’t a sustainable way to live and after feeling burnt I realized a serious change was necessary.
Embracing productivity was that change.
Increasing my productivity has improved my overall pace as an entrepreneur. This allows me to accomplish the same amount of work in less time, giving me more time to dedicate to my number one priority, family.
Pacing yourself is essential because it prevents you from using all of your energy during the first few miles of the race (in this case the start up phase of a new project or business), allowing you to run further while improving your overall time.
Today I want to show you how I dramatically boosted my productivity and reclaimed my life from the time devouring monster of running a business.
Continue reading Time is Money: A Cheat Sheet To Help Boost Your Productivity and Get Sh*t Done
During a recent conversation with a long time friend, I decided to pitch him an idea for a new product that I’m thinking about creating. Once I was finished explaining the initial concept, he asked the inevitable question.
“Wow great idea, how did you ever think of that??”
Sure, I could have made something up and said it was a breakthrough that I achieved with 20 designers and engineers, after six months of market research, but I always find the truth to be more entertaining.
So I replied, “The shower”
After going through this a few times, I’ve found that it’s good for a laugh, probably because most people aren’t expecting such an honest answer.
The somewhat odd truth is that many of my best ideas have happened while thinking in the shower.
I find it fascinating that companies spend millions of dollars to create beautiful campuses and work environments that promote creativity, and yet there is a very real chance that more great ideas are actually born while standing under a $30 shower head.
So I decided to do a little research, and as it turns out, the shower is actually an ideal environment for creative thinking. Here’s why…
Continue reading Shower Genius: A Simple Mindhack To Unleash Creativity and Supercharge Your Brain
Everyone dreams of launching a product to instant success and millions of dollars in sales. Gaining some initial traction can be a slow and painstaking process, but it doesn’t necessarily have to be that way.
The team behind Mailbox created a product that propelled them to millions of users almost overnight and a $100 million acquisition in less than a month.
The success of Mailbox and their quick $100m acquisition was, in many ways, a direct result of a brilliantly designed launch sequence and viral launch page that engineered demand through basic human psychology.
This viral launch sequence was the result of Mailbox (knowingly or unknowingly) embracing three very powerful marketing strategies with their launch page.
Here’s what I cover in this guide:
- How Mailbox created a brilliant viral launch page that lead to a $100 million dollar acquisition.
- The three ingredients of a viral launch page.
- How to induce Emotional Product Attachment Syndrome (EPAS)
- A simple sales trick that companies like Tesla use to create demand.
Also, keep in mind that Mailbox built a phenomenal product. Their app could have been a flop, but it wasn’t – it was awesome and I would like to think this is why they were acquired… however…
With the exception of a few positive early reviews, the initial traction had very little to do with how great this app actually was (simply because almost no one was able to actually use it!) and everything to do with a brilliant marketing campaign that all started with a simple launch page and pitch.
Continue reading Creating Demand: The Secret Psychology Behind a $100 Million Product Launch