A few weeks ago I published Traction List, which began as an internal spreadsheet used to grow various startups I’ve been involved with over the years.
So far the guide has been shared hundreds of times and has driven thousands of new visitors to Startup Workout.
I felt compelled to write a follow up post after reading yet another post on a popular marketing blog claiming that the secret to building a successful site is to “create valuable content”. Ugh….
Many people will tell you that all you need to do is write engaging content, or “build an awesome product”.
In theory this sounds great… and it’s also easy to write.
In reality, it simply isn’t true because of the fact that you are competing against an insane amount of other engaging “stuff” produced every day.
It’s actually not that hard to create something that’s engaging. It’s much more difficult to build something awesome while also building a successful marketing campaign and not screwing up in the process.